Insights
Practical playbooks for growing in Dubai.
SEO, paid media, booking flows and automation - written for operators in the UAE and the GCC, not for other marketers.
ChatGPT SEO for UAE businesses: check what ChatGPT, Gemini and Google AI say about you, then fix it
A check you can run yourself in under an hour: a fixed set of questions for ChatGPT, Gemini and Google, the robots.txt settings that decide which AI crawlers may read your site, the company facts that have to match, and how to count the visits that AI answers send you.
Read articleWhatsApp Business API in the UAE: what Meta's rules and UAE law actually require
WhatsApp Business API in the UAE: app or Cloud API, templates, the 24-hour window, Meta pricing, and what Cabinet Resolution 56/2024 and the PDPL require.
Read articleDoes UAE law require your website to be in Arabic? The articles, and what is still only a draft
Federal Law 15/2020 Articles 3, 8, 25 and 26, the fine table in Cabinet Decision 66/2023, where the AED 200,000 figure that circulates online actually comes from, and what the April 2026 draft Arabic Language Law does and does not yet say.
Read articleWhy a free-zone or virtual-office address will not get you a Google Business Profile
Google's guidelines say a rented mailing address you do not operate from is not eligible, name three conditions for coworking, and tell service-area businesses to hide the address they actually work from. Here is the wording, and what it does to the five address setups a Dubai free-zone licence produces.
Read articleShould you host your website in the UAE? We measured it from Dubai
Six measurement points inside the UAE, five runs, round-trip time and time to first byte reported separately, protocol first and raw values in a table. What the numbers say about server location, and what Google actually publishes about it.
Read articleUAE e-commerce website requirements: Decree-Law 14/2023 turned into page elements
Articles 2, 5, 6 and 7 of Federal Decree-Law 14/2023 read as a build list: which sentence produces which element, where that element sits in the page, and what the penalties decision of 2025 attached to it.
Read articleVAT on your UAE online store: thresholds, price display, and the invoice fields
The two registration thresholds as the FTA publishes them, the sentence that removes the threshold for non-resident sellers, and the twelve fields Article 59 of the VAT Executive Regulation puts on a tax invoice.
Read articleSEO in Dubai 2026: a no-fluff playbook for UAE brands
What actually moves rankings in Dubai right now - local pack, Arabic SEO, schema, content clusters and the boring technical work most agencies skip.
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