German-led · Licensed in Meydan Free Zone, Dubai
German digital agency in Dubai: who is behind it and how we work
Schroer Digital is a German digital agency in Dubai: a company licensed in Meydan Free Zone, led by its German founder, Konstantin Schröer, and built and operated with our German sister company Schröer Digital UG. We build websites, run SEO and Google Ads, and set up WhatsApp and AI automation, with the scope agreed in writing and results measured in enquiries and revenue, not clicks.
At a glance
- First conversation In German or English, by video call or WhatsApp
- Written scope Nothing starts before you have agreed to it
- Accounts in your name Domain, Google Ads, Search Console, Meta
- Build and measure Tracking installed and tested before go-live
- Handover and review Documentation, then enquiries against the agreed goal
Who is behind Schroer Digital
SCHROER DIGITAL L.L.C-FZ is licensed in Meydan Free Zone, Dubai (licence no. 2539099.01) and led by its founder, Konstantin Schröer. Konstantin builds and operates websites, booking and ordering systems and the servers they run on for businesses in Germany. The work is built and operated together with our German sister company Schröer Digital UG.
We are founder-led, not a large agency. You talk to the person who plans the work and is responsible for it, and the same people who build a system also run it afterwards. We do not have clients in the UAE yet. Everything we describe on this page runs in production at the UG, for its own business and for German clients, and we describe it without client names.
What "German-led" means in day-to-day work
"German precision" is a phrase many German agencies abroad use. It is only worth something if it turns into habits you can check. These are ours:
- Scope in writing before work starts. What will be delivered, what is not included, what we need from you and when it is done. A change of plan is a written change, not a surprise at the end.
- Measured by enquiries and revenue. Before a campaign or a new site goes live, we agree what counts as a result: form enquiries, WhatsApp conversations, booked appointments, orders. Traffic and impressions are context, not the goal.
- Accounts in your company's name. Domain, Google Ads, Google Analytics, Search Console, Business Profile and the Meta business portfolio for WhatsApp belong to your company. We work with user access you grant and can remove.
- Documentation you keep. At handover you receive a written record: where the domain and DNS are managed, which records exist and why, who has access to what, which tracking is installed and how the site is restored from backup.
- We say no early. If something you ask for will not work the way you expect, we tell you before you commit, not after.
What we do
The services are connected: a website that captures an enquiry, a campaign that brings the right visitors, and a process that makes sure every enquiry gets an answer. Each item below runs in production at the UG for German clients or for its own business.
- Websites, booking and ordering systems. Built in English, Arabic and German, including bookings and orders with online payment. Hosted on servers the UG operates in Germany, with daily automated backups.
- SEO and Google Ads. The UG runs SEO and Google Ads in Germany, for clients and for its own businesses, including a dental referral service and point-of-sale system sales. The same method applies in the UAE: keyword research in English and Arabic, technical fixes, conversion tracking, and reporting on enquiries.
- Enquiries into one CRM. Website forms and callback requests land in one list with the site they came from, obvious test entries are flagged, and enquiries nobody has followed up yet come back in a reminder every morning.
- WhatsApp on the official Cloud API. The UG runs a WhatsApp assistant whose dispatcher assigns each incoming message to exactly one topic queue; when the topic is unclear, the message waits in a shared inbox for a person. Details on our WhatsApp AI chatbot page.
- AI automation with approval. AI drafts quotes, reports and documents from your own data, and you decide which steps a person approves before anything goes out. See AI automation agency.
Languages: German, English and Arabic
Calls are held in English or German. Written communication works in English, German and Arabic. If you prefer to discuss scope and contracts in German and publish in English and Arabic, that works without a translator in between.
Websites are built multilingual on one domain, with the Arabic pages set right-to-left, including navigation and forms. We write Arabic content with care, and where a text carries legal or brand weight, we recommend a final read by an Arabic speaker on your side before it goes live. Whether Arabic is legally required for your site depends on what you sell; our article on the Arabic website requirement in the UAE goes through the relevant legal provisions.
Starting in Dubai: your digital setup in order
Founders from Germany, Austria and Switzerland often arrive with a licence and nothing else online. This is the order we recommend, because each step depends on the one before it.
- 1. Domain in your company's name. Under the .ae Domain Name Policy published by TDRA, a name directly under .ae needs no documentary evidence; co.ae is reserved for entities with a UAE trade or free-zone licence or a UAE trade mark, and needs proof of that. Check that the registrar account is yours, not the agency's.
- 2. Email with SPF, DKIM and DMARC. Gmail's sender guidelines require SPF or DKIM from every sender to personal Gmail accounts, and all three from senders of more than 5,000 messages a day to those accounts. We set all three from day one, starting DMARC in monitoring mode and tightening it once the reports are clean.
- 3. Website. A small first version: who you are, what you offer, your licence details, how to contact you. Analytics and conversion tracking from the first day so early spend can be measured. For an online shop, our UAE e-commerce requirements article lists what the law asks of the pages.
- 4. Search Console. Verified through a DNS record so it survives a website rebuild, with a sitemap submitted.
- 5. Google Business Profile, only if eligible. Google requires in-person contact with customers during stated hours, so a virtual-office or unstaffed flexi-desk address does not qualify. Read why a free-zone or virtual-office address will not get you a Business Profile before you create one.
- 6. WhatsApp. Decide which number customers should use. Automation on the official Cloud API needs a Meta business portfolio. Until the business is verified, Meta keeps a low daily limit on messages you can start; verification takes documents and some waiting time.
When a German digital agency in Dubai is the right choice
It fits if you want a written scope, accounts in your own name, results counted in enquiries, and the option to talk in German. It also fits if your customers are in the UAE and in German-speaking Europe and you need both on one site.
It does not fit if you need a large agency with on-site staff, event production, photo shoots in Dubai, a native Arabic copywriting department or media buying at large scale. Whoever you choose, ask these questions: Is the company licensed in the UAE, and under which licence? Who will do the work? In whose name are the accounts? What will be reported, and how often? Is the scope written down?
How it works
Step by step
First conversation
By video call or WhatsApp, in German or English. You describe your business, your customers and what a good enquiry looks like. We tell you what we would do first and what we would leave out.
Written scope
Deliverables, timeline, what we need from you and what is excluded, in one document. Nothing starts before you have agreed to it.
Build and measure
We set up accounts in your name, build the agreed pieces, install tracking and test before anything goes live. You see drafts and decide what is published.
Handover and review
You receive the documentation and access overview. After real use we report enquiries against the goal we agreed and adjust what did not work.
Limits
What we don't do
- We work remotely, by video call, phone, email and WhatsApp. We do not offer office meetings or on-site visits.
- We do not provide company formation, visa or PRO services, and we do not give legal or tax advice.
- We do not have clients in the UAE yet and do not present German work as UAE case studies.
- We do not guarantee rankings, positions or a number of enquiries; we report what was measured.
- We do not claim native-speaker Arabic proofreading; texts with legal or brand weight should get a final read on your side.
- We do not register domains or ad accounts in our own name for you.
- We do not offer a live demo chat on this site, and we do not set up WhatsApp messages to people who have not opted in; Meta's WhatsApp Business Messaging Policy requires opt-in.
FAQ
Questions, answered briefly
Is Schroer Digital a German company?
Schroer Digital is a UAE company, SCHROER DIGITAL L.L.C-FZ, licensed in Meydan Free Zone, Dubai, and founded and led by German founder Konstantin Schröer. Systems are built and operated with our German sister company Schröer Digital UG.
Can we work with you in German?
Yes. Calls are held in English or German, and written communication works in German, English and Arabic.
Do you have clients in the UAE?
Not yet. The websites, campaigns and automations we describe run in production in Germany, for German clients and for our sister company's own business.
Can we meet at your office?
No. We work remotely by video call, phone, email and WhatsApp, and we do not offer office meetings or on-site visits.
Who owns the domain and the ad accounts?
Your company. Domain, Google Ads, Analytics, Search Console and the Meta business portfolio are registered in your company's name; we work with access you grant and can remove.
We just got our licence. Where do we start?
With the domain in your company's name, then email with SPF, DKIM and DMARC, then a small website with tracking, then Search Console and WhatsApp. Our solutions page shows what we build for each stage.
How do we start?
Send a short description of your business and goal through the contact page or WhatsApp. We reply with what we would do first.
Who you work with
Konstantin Schröer
Founder & CEO, SCHROER DIGITAL L.L.C-FZ
Schroer Digital is founder-led: you speak with Konstantin directly, not with a sales team. The company is licensed in Meydan Free Zone, Dubai, and our German sister company Schröer Digital UG builds and operates the systems with him. Calls are in English or German, and in Arabic we answer in writing on WhatsApp.
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